From vision to value

I'm a senior product designer and strategist with 9+ years of experience leading design initiatives that bridge user needs with business strategy. I specialize in scaling design operations, improving product experiences, and delivering high-impact solutions across technology, finance, and e-commerce.

Whether embedded in-house or in consultative roles, I lead with a balance of systems thinking, hands-on design expertise, and cross-functional alignment. My work spans defining product vision to executing end-to-end experiences—always with an eye toward clarity, collaboration, and measurable outcomes.

At the core of my practice is a belief in purposeful design: I immerse myself in how people think, what drives them, and where friction lives—then solve the why. Through collaborative exploration and iterative execution, I guide cross-functional teams in transforming complexity into intuitive, impactful, and scalable products that deliver value to both users and the business.

Looking ahead, I'm excited to lead design teams in shaping product vision, driving execution, and aligning strategy across functions to deliver meaningful, brand-led experiences that create measurable business impact.